Are You Focused on Maintaining Your Business or Growing It?
Any small business owner knows that running your own business is rewarding, but can also be stressful and time consuming. Often, you are forced to play many different roles in the day to day operations of running the business. Your love of freshly roasted coffee may have driven you to open a coffee shop, but with that comes sales, marketing, human relations, and managing your website and digital storefront. All of these things alone are time-consuming; altogether, the task can seem insurmountable.
Delegating Business Responsibilities
The most successful business owners and leaders know how to delegate responsibilities. There are not enough hours in the week to accomplish all of the tasks and responsibilities of most small businesses. That is why you hire staff, sales people, accountants, and book keepers to help you accomplish your tasks. The same concept goes for your website and digital marketing strategy. One of the biggest things that we hear during our free consultations with small businesses that currently have websites is, “I/my neighbor/my nephew put together a small site.” Many times they are using free site builders or outdated website practice. Often, the business owner doesn’t understand why his or her website does not appear for “x-search term” on page 1 of Google search engine results. The truth is there are many factors that affect your website’s search engine rankings.
The Iceberg Concept
One of the most valuable pieces of information we explain when working on a website design project is that websites are a lot like an iceberg. When you visit a website and browse page by page through the content, you are only really seeing 10% of the picture. A good deal of work on any web project (from website design and development to search engine optimization) takes place below the surface or behind the curtain. For us, design is the easiest portion of any web project. We strive to give each of our clients a clean, responsive, and modern website. Features and general look-and-feel functionalities seen elsewhere online can be customized to our clients’ needs and built into any website. What you don’t see is the countless hours of research and analytics that go into a website project.