PPC advertising (or Pay Per Click) is one of the most effective methods for drawing traffic to your website. Whereas search engine optimization, or SEO, takes time and patience, PPC advertising offers instant results. You can start showing up in search results for any keywords you want, as long as you are willing to pay for them. The downside is that if you don’t know what you’re doing, you could end up wasting a lot
Read moreSearch Engine Optimization (SEO) is an essential component in making sure your digital marketing presence is constantly growing and getting stronger. Having a clean & well designed website is important, but is really just the beginning when it comes to your digital marketing strategy. Having a heavy focus on SEO will give you the upper hand over your competition and will get more traffic to your website. To see how your site stacks up against
Read moreUnderstanding the basics of Ecommerce Websites One of the most common types of websites potential clients ask about are ecommerce sites. As consumers, many of us enjoy the wonders of ecommerce websites in action at places like Amazon, Ebay, and Fandango. Whether you sell physical or digital products, at the end of the day the goal of any ecommerce website is to process a transaction between a buyer and a seller. While we are at
Read moreHow Should I Respond to Negative Online Reviews? In the digital age, online reviews are increasingly important to businesses, and customers know it. It is impossible to please everybody all the time, and sooner or later a disgruntled customer will post a negative review, or threaten to post one to get something out of you. This can be a stressful situation, but there are some simple guidelines you can use to resolve the situation calmly
Read moreAt JSMT Media, we specialize in making WordPress websites that are professional, mobile-responsive, SEO-friendly, and customizable. We never compromise on quality, and from our experience we have found that WordPress is by far the best platform for building most business websites. WordPress provides the tools for building a website that meets our clients’ needs and our high standard of quality without getting in the way of our process. Here are some reasons why we believe
Read moreWhy is Restaurant Web Design Important? As the internet continues to become the primary source of information for more and more people, it is more important than ever for a restaurant to have a website. If someone is going out to eat, the first thing they will likely do is search Google or Yelp to see what is in their area. When they do, you want your restaurant to show up with a clean, modern,
Read moreIn the age of social media, a common question we get is: “Which social media platform is best for advertising my business?” With multiple different popular platforms such as Facebook, Twitter, and Instagram being mentioned all across the internet, it can be difficult for a new business to get started. However, there are some simple guidelines that can help you decide which platform, if any, you should focus on. Which Social Media Platform is Right
Read moreThe legal industry is very competitive. No matter what branch of law you practice, such as family law, criminal law, or foreclosure law, you will have competitors in your area. The internet has become the average consumer's primary means of finding legal help, so it is important to have a legal marketing plan to stand out from the crowd and have a website you can draw traffic to. Making a Diverse Legal Marketing Plan The
Read moreIf you are looking for an SEO company to increase your site’s visibility on Google and other search engines, there are some simple questions you can ask to help you decide if they are going to help or harm your business. What promises are they making? Here are some red flags to watch out for when talking to an SEO company about what you can expect from their services: A guarantee to get you the
Read moreTips for Picking a Domain Name Picking a domain name for your website is an important decision. Your domain name is how people are going to locate your business online, and can have a large effect on how potential customers, and search engines, view your site. Here are some things to consider when choosing a domain name. Keep it short and simple, and make it match your business name as closely as possible. Let’s say
Read moreThe Difference Between Organic Search and Paid Search Results When search engines like Google or Bing return search results they display two types of results, organic and paid results. Organic search results are sometimes called natural search results and are much harder for your website to acquire. Organic search results are based on a search engine's rankings of your website and it’s content. Ranking high for searches and keywords related to your business or product
Read moreWhat Can Local SEO do for My Business? In order for your local business to be successful, your customers need to be able to find you. For example, if you own a restaurant, you want your customers to easily find your address, phone number, hours, and menu through a quick Google or Yelp search. The same applies to hotels, dentist offices, dry cleaners, or any other local business: you want to make it as easy
Read moreMobile Headaches Stumbling onto a non-mobile-friendly website can be enormously frustrating. Smartphone users squint at tiny text and desperately zoom and scroll left and right in an attempt just to read the content. Buttons don’t work, calls to action are missed, and linking to these sites proves problematic. Frustrated users will quickly exit sites that are not optimized for smaller mobile devices such as tablets and smartphones. The Rise of Mobile Technology According to the
Read moreIn the digital age, a website is often your first introduction (and sometimes last) to new and potential clients. It is important to project the best image of your business, and your company's website is no exception to this rule. Check out our list below to see if it’s time to refresh your web presence. Your Website is 3-5 Years old When it comes to your website, you should expect to redesign your site every
Read more 0Online Marketing in 2016 The Internet has quickly become the foremost advertising and shopping platform in the world, and online marketing is more essential to your business now than it has ever been. For example, when someone wants to go to a restaurant with friends, the first thing they do is grab their phone, check Google Maps to see what is nearby, read reviews, visit the restaurant’s website, check the menu, and possibly order or
Read moreGoogle PageSpeed Insights is your new best friend Before we proceed any further with the causes of slow loading websites, it’s important to know how your website is currently performing. Luckily for us, Google has created the perfect tool for analyzing web performance - Google PageSpeed Insights. Take the time to run a scan of your website, how does it stack up? This should be the starting point on the road to optimizing your website's
Read moreWhere should I buy a domain name for my website? GoDaddy, HostGator, BlueHost, Tucows- there are literally a million different domain name registrars to choose from when buying a domain name. As a web development company, every time we think we have dealt with them all, another one seems to pop up. Most domain name providers have a few things in common: Slow propagation times for DNS updates Poor email support response time Long wait
Read moreOften forgotten and overlooked, hosting is one of the most important parts of any website. Choosing the right hosting company can literally make or break your website or seo campaign. With a WordPress website, hosting becomes an even larger part of the equation. Security and speed are primary concerns of any WordPress based website. Even worse, many clients overpay for 5-6 years of an unreliable shared hosting package (GoDaddy is one of the worst offenders
Read moreUnderstanding the SEO Ranking Timeline and Process “How long will it take to see results from my website’s SEO campaign?” is one of the most common questions that we get from clients who are new to search engine optimization. The short answer is you should start to see results (better rankings and increased traffic to the website) in approximately 4-6 months, if your SEO campaign is run correctly. The more complete answer is that aside
Read more 3Harness the Power of Google Ads and Drive Traffic to Your Website Reach your target audience with Google Pay Per Click (PPC) Advertising According to the United States Census, New Jersey has 781,622 businesses operating in the state. What are you going to do to separate your business and website from the competition? Creating a sleek mobile responsive website is only one small part of building an online presence for your business. Just as with
Read more 1Social Media Marketing: A Tricky Business Here’s the thing about social media marketing: social media users don’t love it. While we know that social media is a vast new frontier full of possibilities and opportunities for connecting and engaging with a business’s target market, we also know that many social media users resent the constant stream of advertisements coming at them on their devices. With 65% of the global online population on Facebook, and, on
Read more 1PPC Advertising: An Overview Pay per click (more commonly called PPC) is a form of internet advertising. Through PPC, you can place ads on platforms like Google and Facebook, and you only pay when people click on the ad. When advertising with PPC, it is important to track your conversion rate--meaning, how many clicks translate into sales. PPC advertising should ultimately pay for itself with the sales that it incites. It is always a good
Read more 1Welcome to the World of Web Design So, you have a small business, and you know that you need a website, but you’re not sure where to begin. What is Website Design? Ancient Roman architect Marcus Vitruvius devised three principles for great architecture: strength, functionality, and beauty. In the modern world of web design, we at JSMT Media, in Red Bank, NJ, take a similar approach to constructing websites. We believe that the best web
Read more 0Are You Focused on Maintaining Your Business or Growing It? Any small business owner knows that running your own business is rewarding, but can also be stressful and time consuming. Often, you are forced to play many different roles in the day to day operations of running the business. Your love of freshly roasted coffee may have driven you to open a coffee shop, but with that comes sales, marketing, human relations, and managing your
Read more 0Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving a website’s visibility and ranking in search engine results in order to drive traffic to the site. While paid advertising campaigns can help a site gain more visitors, they also require a substantial budget. SEO is an organic method of digital marketing that can lead to a longer-lasting online presence than the instant gratification created by paid advertising. But that doesn’t mean
Read more 1Medical website design for doctors and medical practice groups We live in the internet age. If you are searching for a hot new restaurant or purchasing a TV, chances are you will turn to Google for help. According to NPR, more and more Americans are utilizing online research and reviews when searching for a new doctor. If your medical practice or medical group does not have a website, you are missing out on a valuable
Read moreImagine Your Website as a Digital Version of Your Office or Store Front What is the purpose of any store or website? To attract new customers and makes sales. Just like your physical store or office, you need someone to manage many of the aspects of everyday business to be successful. Building Your Store - The Web Development Process The obvious first step of any store or website is to build it. This step is
Read more 1One of the most common questions our clients ask us during our free initial consultation is, "How much does a website cost?" The problem is there is no simple answer to this question. Asking, "How much does a website cost?" is similar to asking how much a car, boat or house costs. Depending upon the level of development required, design pricing will vary. Over the course of dealing with countless small-medium NJ business owners, we
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