When potential clients search for services like landscaping, HVAC services, or legal help, they’re interested in who appears at the top of the list search results – and by utilizing Local Service Ads (LSAs) or Google Search Ads, your business can do exactly that.
Both types share the same goal of generating leads, but the way they work, how you’re charged, and the level of control you have are very different. Understanding these differences is the first step toward choosing the right strategy for your goals.
What Are Google Local Service Ads?
LSAs are designed for businesses that serve specific geographic areas, such as paving companies, electricians, and HVAC contractors. They appear at the very top of Google search results, above traditional Search Ads, and display important details like your business name, phone number, hours, and customer reviews.
Some of the benefits of LSA campaigns include:
- Pay-per-lead model: You only pay when a customer calls or messages through the ad.
- Prime placement: Your business is shown at the top of local search results.
- Essential information upfront: Clients see reviews, contact details, and service hours immediately.
What Are Traditional Google Search Ads?
Search Ads work on a pay-per-click model. Businesses bid on keywords, and ads appear when users search for those terms. These campaigns can send traffic to your website or landing page and give you more control over messaging, targeting, and goals.
Reasons businesses choose Search Ads include:
- Pay-per-click model: You only pay when someone clicks your ad.
- Full control: Customize ad copy, headlines, and landing pages.
- Flexible reach: Businesses can utilize the Google Display Network for further reach, along with video campaigns and eCommerce options.
What’s the Difference Between LSAs and Google Search Ads?
The real difference between LSAs and Search Ads comes down to how you capture new clients. LSAs are built for speed and simplicity, putting your business at the very top of Google and driving direct calls or messages.
Search Ads give you more control, letting you target keywords, write tailored copy, and direct users to specific landing pages. LSAs deliver quick local leads, while Search Ads provide
Local Service vs. Search Ads: What’s Best for My Businesses?
Deciding between Local Service Ads and traditional Google Ads ultimately depends on your type of business and your advertising goals. Some of the industries that benefit most from Google Ads management include:
While Search Ads and LSAs both have their advantages, sometimes the most effective marketing strategy is to utilize both types of ads at once: LSAs for generating direct leads with Search Ads to expand reach, drive brand awareness, and capture traffic for broader keywords.
Find Your Audience with JSMT Media’s Google Ads Management
JSMT Media is the leading digital marketing agency in New Jersey. As Google-certified partners, we have years of experience creating and managing successful Google Ads campaigns for businesses of all sizes. In addition to search and local service ad campaigns, we also offer Google Ads management for display ads, expert web design, and effective search engine optimization services. At JSMT Media, we pride ourselves on delivering quality work with proven results. Contact us today to learn how we can help your business grow.
