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What is the Google Verified badge for advertisers?

October 30, 2025 by JSMT Media
Google Ads

Google Local Service Ads are already one of the best ways for businesses to appear at the top of results, and with the new Google Verified badge, you can set yourself even further apart from the competition. This badge visually demonstrates to potential customers that your business has been verified and approved by Google, and is therefore trustworthy. Keep reading to learn more about the Google Verified badge and what it does for advertisers.

What is the Google Verified Badge?

The Google Verified badge is a new way for Google to indicate businesses running Local Service Ads that are considered fully credible and trustworthy. Replacing Google Guaranteed and Google Screened, it appears on a company’s Local Services profile and may also show up in search results. Earning this badge means that Google has verified important details about your company, including its licenses or insurance, and they make sure potential customers know it too.

How Do I Get Google Verified?

To obtain a Google Verified badge, you’ll need to complete Google’s screening and verification process. The steps can vary by industry and location, but generally include:

  • Identity Verification: Confirm your identity and business ownership.
  • Business Registration: Submit official registration documents.
  • Background Checks: Complete background checks for owners or team members.
  • License Verification: Provide proof of valid professional licenses.
  • Insurance: Show evidence of current insurance coverage.
  • Customer Reviews: Maintain a positive rating on your Local Services profile.

Once all requirements are met, the badge is added automatically. If your business already advertises through LSAs and has previously gone through the verification process, there are no additional actions needed on your end.

Benefits of the Google Verified Badge for Advertisers

The Google Verified badge is Google’s way of showing that your business is trusted and legitimate. This not only catches the eye of people searching for your services, but it also attracts higher-quality leads and better interactions.

When people see that a business has passed Google’s checks, they are more likely to reach out and schedule a service. It’s a simple but powerful way to stand out from competitors, and the JSMT Media marketing team can help you every step of the process.

Can JSMT Media Help Me Get Google Verified?

Yes. The digital marketing experts at JSMT Media can help you get Google Verified and make the most of Local Service Ads to grow your business. Our team will guide you through the verification process from start to finish, helping you secure the Google Verified badge that builds trust and increases visibility with potential customers.

Google Local Service Ads Management and More with JSMT Media

At JSMT Media, we specialize in helping businesses succeed with Google’s Local Service Ads. Our team manages everything from setup and lead tracking to verification support and ongoing optimization. We also offer SEO, Google Ads management, and custom website design, ensuring every part of your online marketing works together to drive real results.

If you want to strengthen your online presence and make the most of the Google Verified program, contact JSMT Media today to get started.

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