Online Marketing in 2016 The Internet has quickly become the foremost advertising and shopping platform in the world, and online marketing is more essential to your business now than it has ever been. For example, when someone wants to go to a restaurant with friends, the first thing they do is grab their phone, check Google Maps to see what is nearby, read reviews, visit the restaurant’s website, check the menu, and possibly order or

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Social Media Marketing: A Tricky Business Here’s the thing about social media marketing: social media users don’t love it. While we know that social media is a vast new frontier full of possibilities and opportunities for connecting and engaging with a business’s target market, we also know that many social media users resent the constant stream of advertisements coming at them on their devices. With 65% of the global online population on Facebook, and, on

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PPC Advertising: An Overview Pay per click (more commonly called PPC) is a form of internet advertising. Through PPC, you can place ads on platforms like Google and Facebook, and you only pay when people click on the ad. When advertising with PPC, it is important to track your conversion rate--meaning, how many clicks translate into sales. PPC advertising should ultimately pay for itself with the sales that it incites. It is always a good

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Welcome to the World of Web Design So, you have a small business, and you know that you need a website, but you’re not sure where to begin. What is Website Design? Ancient Roman architect Marcus Vitruvius devised three principles for great architecture: strength, functionality, and beauty. In the modern world of web design, we at JSMT Media, in Red Bank, NJ, take a similar approach to constructing websites. We believe that the best web

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Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving a website’s visibility and ranking in search engine results in order to drive traffic to the site. While paid advertising campaigns can help a site gain more visitors, they also require a substantial budget. SEO is an organic method of digital marketing that can lead to a longer-lasting online presence than the instant gratification created by paid advertising. But that doesn’t mean

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