Digital marketing is an ever-changing and expanding field, so it is important to make sure you know how best to navigate through the wide spectrum of options that are available and where the trends are heading. Digital marketing is an ongoing and evolving process, so it is good idea to make sure you are up to date. Here are some major trends to keep in mind moving forward in 2018.
Important Digital Marketing Trends
Content Marketing – Traditional sales pitches and marketing are becoming less relevant in the face of content marketing. Pushing your message in front of people can be costly and time consuming, while also turning off potential customers. With content marketing, you create a consistent stream of relevant and useful content to draw customers in. The information they receive from your blog posts, newsletters, videos and podcasts is valuable as opposed to “in your face” advertising that doesn’t necessarily answer any questions they may have or solve their problems. Content marketing is more cost effective and tends to attract a clear, defined audience that sought you out rather than the other way around.
Video Marketing – Video is becoming more and more valuable as a way to connect with customers and tell stories about your products and company. Video can be some of the most effective and eye catching content you can produce for your website or post to social media. In fact, according to research done by Livestream and New York Magazine, people often prefer video over other types of content and traditional marketing.
Mobile Ready and Mobile Friendly – Maybe the most important aspect of marketing your company in this day and age is making sure your website is quick and easy to use on mobile devices like smartphones. Pew Research Center found that 77% of Americans own a smartphone and nearly half own a tablet. So great is the influence of mobile that your search ranking can be adversely impacted if your site fails to meet mobile responsiveness standards. This trend is sure to continue in the future, so it pays to make sure your site is easily accessible no matter the device it is being accessed from.
Privacy Protection – Being able to secure your users’ data is more vital than ever. Between the Equifax breach and dozens of other reported security intrusions, data breaches are only becoming more frequent and messy. This has left consumers more concerned about the safety of their data than ever before. This means that data security will become increasingly prized as a value proposition from smart marketers. Securing your website with an SSL certificate can even improve your search rankings on Google.
Eager to Learn More About Digital Marketing Trends?
Digital marketing is a fast moving field with a throng of options to pick from. Contact JSMT Media today to find help you find the right path for your business.