Custom Ecommerce Web Design Services

In the world of ecommerce, a good first impression can mean the difference between a sale and a missed opportunity.  At JSMT Media, we focus on utilizing the best design practices and technology to help our ecommerce clients capture the attention of potential customers and turn that into conversions.  Our ecommerce sites are stylish, fast and mobile responsive while presenting a full featured storefront designed to your specifications.

Why Web Design is Important for Your Ecommerce Shop

Ecommerce is steadily becoming a larger and larger slice of the total retail pie and in certain industries it is where the majority of sales take place. Whether you are selling physical products, digital downloads, subscriptions or services, we can create a storefront that meets the needs of your specific industry.

Why We Develop Ecommerce Websites in WordPress

JSMT Media builds its ecommerce sites using the WordPress platform, a powerful content management system that enables us to make stylish, feature-rich digital storefronts for clients in any industry.  Secure payment processing, tax and shipping calculations, and shipping integration with UPS, Fedex and the USPS are all easily implemented on the platform. WordPress is both robust and scalable, meaning it can handle the construction of ecommerce sites of any size or complexity.  It also allows our clients to easily create content and adjust their catalogs and product pages from the site’s backend without requiring coding knowledge.

What Does a Good Ecommerce Website Have?

While every company wants their website to be interesting and unique to their brand, there are certain elements that every ecommerce website has in common because they just work. Visual and design trends are important but they don’t guarantee success, and it is important to also focus on the elements that every ecommerce site should have to stay relevant and competitive.

Here are just a few of the main things your site should have in order to be successful:

• Make the site user friendly – You can have the best products in the world, but if your site is difficult or frustrating to navigate, consumers will likely take their business elsewhere. Simplicity and ease of use should be the priority.
• Think of the mobile user – Mobile shopping accounts for more than 50% of all retail sales and continues to grow. Many users are doing their shopping on tablets or phones where functionality that works on a PC may not work as well. When Walmart optimized their mobile site they saw a 98% increase in sales. Creating a mobile-friendly website is worth the investment for any ecommerce company.
• Speed is crucial – This goes hand in hand with creating a user friendly website. If pages are taking too long to load because of massive pictures and videos, many users aren’t going to have the patience to stick around. While you want to have high quality pictures and video, you need to make sure to prioritize the website speed first.

Ecommerce Web Design Functionality

In addition to the important design elements that a good ecommerce website should have, there are also a lot of functionality features that an ecommerce website needs that non-ecommerce sites don’t necessarily have to worry about.

While there are many different features that an ecommerce website could benefit from, these are just a few of the absolute essentials:

• Content management capabilities
• Simple and easy to use checkout
• Reporting tools for tracking sales and other data
• Blog or articles section
• Email marketing features
• Integration of multiple payment options (Credit card, PayPal, PO, Terms, etc.)

WordPress allows all of these features to be integrated into your specific website design, so you don’t have to sacrifice your brand’s visual identity in place of functionality. They can go hand in hand.

Our Web Development Process

A stylish design is great for attracting clients and customers, but if a site’s performance starts impacting the user experience in negative ways they will likely move on to a different site.  At JSMT Media, we strive to create sites that load fast, use clean coding and are set up to be SEO friendly. Google’s speed and optimization guidelines are at the forefront of any website we develop, enabling better search rankings for your storefront and a better user experience for your customers.