In the age of social media, a common question we get is: “Which social media platform is best for advertising my business?” With multiple different popular platforms such as Facebook, Twitter, and Instagram being mentioned all across the internet, it can be difficult for a new business to get started. However, there are some simple guidelines that can help you decide which platform, if any, you should focus on.

Which Social Media Platform Is Right for My Business?

When it comes to advertising, each social media platform has its own strengths and weaknesses.

• A restaurant, shop, or other business with walk-in customers is a good fit for Facebook or Yelp. You can advertise daily specials or sales, and customers can leave reviews and comments, which is a good way for word-of-mouth to spread about your business.
• Instagram and Pinterest focus on pictures, so if your business offers something visually pleasing (such as creative cupcakes, handmade crafts, or gourmet pizza), they can be a great place to show off.
• Twitter and Snapchat are typically best for celebrities or companies with an established following. However, Twitter can also work for a business who can regularly update potential customers about the time and place they can be found, such as a travelling food truck.
• LinkedIn is a professional networking platform, so it can be a good fit for a business that helps people find jobs, but not any consumer-based business.
• Craftsmen such as plumbers or electricians can advertise on sites such as Home Advisor, Angie’s List, or Houzz which specialize in home improvement. Customers will specifically go to those sites to seek out a professional, rather than stumbling across one on Facebook.

With any of these platforms, it is important to regularly update and maintain your page. A stagnant social media page with outdated content can do more harm than good, such as leading customers to believe you are no longer in business.

Social Media Is Not Right for My Business, What Do I Do?

Social media is not right for every type of business. For example, people wouldn’t typically choose a lawyer or a doctor by finding them on social media. These are big decisions, and people will typically use a referral from a friend or family member or do careful online research. Instead, a medical or legal professional can increase their web presence and Google rankings through a combination of Search Engine Optimization (SEO) and Pay Per Click advertising (PPC).

Contact JSMT Media today to discuss whether social media advertising is right for your business, and how to get started.