Our pay-per-click process has been meticulously crafted to provide the highest return on investment for our clients. We are Google Certified Partners and put a large emphasis on a conversion-focused approach that provides tangible results. We don’t believe in long-term contracts; we retain clients with proven results.
1. Free Initial Consultation
Before we begin our work building or optimizing your PPC advertising campaign, we meet with you to discuss your advertising needs and goals. We’ll discuss your ideal client, important geographic locations to target, your budget, and what conversion actions are important to your business. With a heavy focus on Google Ads Management, we will recommend budget allocations to search, display, and local service ads depending on fit and need
2. Keyword and Market Research
The key to a successful PPC campaign is keyword and market research. We use industry-specific tools to identify keywords and digital competitors. Before beginning your campaign, we can provide you with what keywords we are targeting and who an important player in your industry or space is from a PPC perspective.
3. PPC Ad Creation
Our 100% in-house copywriting team works to create world-class ads that target your audience and provide a high click-through rate (CTR). We are constantly tweaking your ads to accentuate what works while removing what doesn’t. We utilize every opportunity available to produce results and lower costs.
4. PPC Asset Creation
Our 100% in-house copywriting team works to create captivating assets that complement your ads and target your audience. Assets include images, site link extensions, structured snippets, and your Google Business Profile (Formerly Google My Business).
5. Landing Page and Conversion Rate Optimization
As one of the top-rated web design agencies in the state of New Jersey, our 100% in-house web development team works tirelessly to craft the perfect landing page for your campaign. We have worked with hundreds of businesses across various industries to meet their web design and digital marketing goals.
6. A/B Testing
A/B testing is a critical part of the PPC advertising process. We never rest on our laurels and always strive to produce more while lowering costs. A/B testing helps us make informed adjustments to your campaign
7. Ongoing Optimization
Once your campaign is built or optimized, the real work begins. Our PPC marketing team spends hours each week reviewing your search terms, making optimizations, reviewing account recommendations, and staying on top of verification and payment issues. Our goal is to become your long-term PPC partner.