JSMT Media

Web Design & Digital Marketing

PPC Marketing (Pay Per Click)

In today’s increasingly digital world, it’s crucial to advertise to the right audience at the right time. Traditional advertising campaigns like direct mail or billboards are inefficient and difficult to track return on investment. With the help of our PPC marketing experts, you can target consumers actively searching for your products or services. With our focus on Google Ads Management, you can rest assured that your advertising dollars are going towards the largest and most active digital marketing ecosystem. Best of all, with Pay-Per-Click marketing you only pay when potential customers click on your ad.
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Google Ads Management

Is PPC Marketing Right For My Business?

When it comes to digital advertising, PPC marketing can be highly effective for a variety of reasons including:

  • Lead Generation and Online Sales
    • Connecting with users actively searching for your products and services is crucial when it comes to online advertising. When paired with a focused approach, and finely tuned landing page, PPC marketing excels in lead generation.
  • Improving Low Website Traffic
    • PPC Campaigns can quickly send targeted traffic to your website. This is especially helpful for websites with little to no SEO rankings or presence.
  • Increased Brand Awareness
    • PPC Marketing lets brands bid on keywords that are vital for their business or difficult to rank for. This helps you display your brand or service to potential customers who otherwise wouldn’t know you exist.
  • Re-targeting Past Website Visitors
    • Re-targeting past visitors is a great way to re-engage with potential customers who have show interest in your products or services.
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Google Ads: The Most Effective PPC Marketing Platform

When it comes to pay-per-click advertising, we specialize in the Google Ads Platform. We believe Google Ads provides the strongest return on investment for our clients, particularly in the search and local service ads space.

As the world’s largest search engine, Google is the De facto leader in the PPC marketing and advertising space. So much so that we have decided to narrow our PPC marketing focus exclusively to the Google ecosystem. We don’t offer social media marketing or PPC services related to Facebook, Instagram, X (formerly Twitter), or LinkedIn. While these platforms have their place in the digital marketing ecosystem, we believe Google’s ROI for our clients is unparalleled.

Benefits of PPC Advertising with a Focus on Google Ads

  • Unparalleled Market Share

    Google’s search engine commands an impressive 91.55% market share. Bing is its next closest competitor with a 3.11% market share. Simply put, we get your ads in front of more eyes by utilizing Google’s PPC ecosystem.

  • You Only Pay for Clicks

    Pay-per-click advertising is the only form of digital advertising where you only when users click on your ads.

  • Sophisticated Conversion Tracking

    Our PPC management professionals are experts at tracking important actions like phone calls and contact form submissions. You can’t optimize what you don’t measure accurately.

  • Impressive Return on Investment (ROI)

    Did you know that the average ROI of a PPC marketing campaign is 200%? That means for every dollar spent, on average $2 is generated in revenue.

  • You Control Your Budget

    You set a daily budget that you are comfortable spending. We can make recommendations based on research and competitive analysis.

  • Seasonal Scalability

    PPC advertising is incredibly scalable and flexible. Scale your budget up or down based on your business’s seasonal trends.

  • Robust Demographic Targeting

    Connect with your audience based on demographics, including location, age, income, gender, affinities, and in market interests.

  • High-Quality Traffic

    Google strives to show the most relevant results for users. By appearing at the top of the search results for targeted queries, you’re getting visibility among an audience with a demonstrated interest in your product or service, leading to higher-quality traffic.

Our Pay-Per-Click Advertising Process Explained

Our pay-per-click process has been meticulously crafted to provide the highest return on investment for our clients. We are Google Certified Partners and put a large emphasis on a conversion-focused approach that provides tangible results. We don’t believe in long-term contracts; we retain clients with proven results.

1. Free Initial Consultation

Before we begin our work building or optimizing your PPC advertising campaign, we meet with you to discuss your advertising needs and goals. We’ll discuss your ideal client, important geographic locations to target, your budget, and what conversion actions are important to your business. With a heavy focus on Google Ads Management, we will recommend budget allocations to search, display, and local service ads depending on fit and need

2. Keyword and Market Research

The key to a successful PPC campaign is keyword and market research. We use industry-specific tools to identify keywords and digital competitors. Before beginning your campaign, we can provide you with what keywords we are targeting and who an important player in your industry or space is from a PPC perspective.

3. PPC Ad Creation

Our 100% in-house copywriting team works to create world-class ads that target your audience and provide a high click-through rate (CTR). We are constantly tweaking your ads to accentuate what works while removing what doesn’t. We utilize every opportunity available to produce results and lower costs.

4. PPC Asset Creation

Our 100% in-house copywriting team works to create captivating assets that complement your ads and target your audience. Assets include images, site link extensions, structured snippets, and your Google Business Profile (Formerly Google My Business).

5. Landing Page and Conversion Rate Optimization

As one of the top-rated web design agencies in the state of New Jersey, our 100% in-house web development team works tirelessly to craft the perfect landing page for your campaign. We have worked with hundreds of businesses across various industries to meet their web design and digital marketing goals.

6. A/B Testing

A/B testing is a critical part of the PPC advertising process. We never rest on our laurels and always strive to produce more while lowering costs. A/B testing helps us make informed adjustments to your campaign

7. Ongoing Optimization

Once your campaign is built or optimized, the real work begins. Our PPC marketing team spends hours each week reviewing your search terms, making optimizations, reviewing account recommendations, and staying on top of verification and payment issues. Our goal is to become your long-term PPC partner.

PPC Marketing Platforms That We Offer Management Services For

  • Google Search Ads

    Google Search Ads appear at the top or bottom of Google search results pages when users search for specific keywords. These ads are text-based and include a headline, a brief description, and a link to a website or landing page. They are part of Google’s pay-per-click (PPC) advertising system, where advertisers bid on keywords and pay for each click on their ads. Google search ads are a powerful tool for businesses to increase visibility and drive targeted traffic to their websites.

  • Google Display Ads

    Google Display Ads allow you to showcase visually engaging ads across a vast network of websites, apps, and platforms within the Google Display Network. These ads can include images, videos, or rich media. They’re designed to catch the attention of users and encourage clicks. Display ads are versatile and can be tailored to specific campaign goals, from brand awareness to direct sales or remarketing.

  • Google Local Service Ads

    Google Local Service Ads offers a unique advertising approach for local professionals like lawyers, realtors, and financial planners, as well as service businesses such as plumbers and electricians. These ads appear at the top of Google Search results and showcase the business’s key information, including ratings and contact details. A distinguishing feature is the cost model; businesses only pay for leads, not clicks, making it more cost-effective. Professionals who meet certain criteria get a “Google Screened” badge, signifying their trustworthiness after a thorough background and license check. For home service providers, a “Google Guaranteed” badge serves a similar purpose. This system connects customers with trustworthy, vetted professionals, ensuring they find the right service for their needs. Consult our Beginners Guide for more details.

  • Google Ad Grants

    Google Grants is a remarkable program offered by Google to eligible nonprofit organizations, providing them with free advertising credits on Google Ads. This initiative allows nonprofits to promote their missions and initiatives on Google’s vast advertising network. In support of this program, we provide discounted management fees for organizations that are eligible for Google Grants. We aim to help these nonprofits maximize the benefit of their Google Ads campaigns, ensuring they can effectively reach a wider audience and amplify their impact without bearing the full cost of ad management services. This approach enables eligible organizations to take full advantage of Google’s generous offering, leveraging our expertise at a reduced cost.

  • Youtube Ads

    YouTube ads are a form of online advertising available on the YouTube platform. These ads can take various formats, including skippable and non-skippable video ads, display ads, overlay ads, and sponsored cards. Advertisers can target their ads based on user demographics, interests, and viewing behaviors, ensuring their message reaches the most relevant audience. YouTube ads are particularly effective for brand awareness and engagement. This makes it a valuable tool for businesses looking to increase their online presence and connect with potential customers in an engaging and interactive way.

  • Google Shopping Ads

    Google Shopping Ads are a specific type of advertisement that allows e-commerce businesses to showcase their products directly within Google’s search results. These ads typically display a product image, title, price, store name, and sometimes customer ratings or special offers. When users search for a product on Google, Shopping Ads can appear in a dedicated shopping tab or mixed with the regular search results, providing a visual and direct way for consumers to compare and purchase products. This format is particularly effective for driving online sales and increasing visibility for retailers, as it places products right in front of potential customers actively searching for similar items. Google Shopping Ads operate on a pay-per-click model, where businesses pay each time a user clicks on their ad.

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Why Should I Hire JSMT Media As My PPC Management Agency?

It all comes down to increasing a return on investment. As PPC specialists with a focus on Google Ads management, we make it our priority to study the platform and maximize optimization opportunities. There is nothing secret about what we do; it takes a consistent approach and hard work. Our team takes a measured approach in setting up your campaigns, reviewing weekly data, and making ongoing adjustments. Coupled with our web design expertise, we are industry leaders in optimizing landing pages and improving conversion rates.

All of our PPC clients are on month-to-month contracts, meaning with no long-term commitments, we need to produce results in order to retain our clients. With our no-nonsense approach to PPC advertising, you can rest assured that we are focused on what matters most – increasing your bottom line. On average, our campaigns exceed industry averages by double, meaning your budget goes further with our management expertise.

Our commitment to transparency and conversion tracking means we never fudge the numbers or lead with irrelevant data points to make ourselves look good. We believe that you can’t optimize what you don’t accurately measure. We are scientific in our approach to ensuring that we measure things important to your bottom line like phone calls and form submissions.

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