Social Media Marketing: A Tricky Business

Here’s the thing about social media marketing: social media users don’t love it.

While we know that social media is a vast new frontier full of possibilities and opportunities for connecting and engaging with a business’s target market, we also know that many social media users resent the constant stream of advertisements coming at them on their devices.

With 65% of the global online population on Facebook, and, on average, 18-34-year-olds spending over over 3 hours per day on social media, social media presents a large market for businesses who are hoping to engage with potential clients online.

Many social media users, however, see these advertisements as an invasion of privacy.  To them it’s as if their Facebook page is their online home, and advertisements are being forced at them through their mail slots, slid under their front doors, and stuck to their windows.

Even those social media users who aren’t staunchly opposed to social media marketing often have “banner blindness” due to the influx of advertisements on social media. Many promoted posts that are not well-worded or targeted go completely unnoticed as people quickly scroll through their feeds.

Quality Content is the Answer

Social media marketing is a tricky process that can just as easily waste a business’s resources and turn-off potential customers as it can engage customers and drive sales.

The best way for a business to approach social media marketing is to have a clear strategy that includes carefully researching the market, targeting specific demographics, and providing quality, relevant, and delicately-worded content.

By hiring a social media marketing company, like JSMT Media, that is committed to producing quality content, business owners can leave this complex process to knowledgeable professionals and focus their efforts on all of the other important aspects of running a business.

Call for Help

At JSMT Media, we conduct research to get to know our clients’ markets, find out what they are searching for, and then create high-quality, targeted promotional content that will intrigue social media users, not annoy them. As with all other aspects of website design and development, we ensure that our clients retain ownership over their social media accounts and that every post reflects their style and meets their standards.

For more information about social media marketing services, contact us today.