What is Email Marketing? When a company sends out promotions, advertisements, or other calls to action via email, it is engaging in email marketing. Any email with this type of content can be considered email marketing, and the goal is usually to either reach new customers or to build and Continue Reading
Online Marketing: Promoting Your Business on the Web The Internet has quickly become the foremost advertising and shopping platform in the world, and online marketing is more essential to your business now than it has ever been. For example, when someone wants to go to a restaurant with Continue Reading
Social Media Marketing: A Tricky Business Here’s the thing about social media marketing: social media users don’t love it. While we know that social media is a vast new frontier full of possibilities and opportunities for connecting and engaging with a business’s target market, we also know Continue Reading
PPC Advertising: An Overview Pay per click (more commonly called PPC) is a form of internet advertising. Through PPC advertising, you can place ads on platforms like Google and Facebook, and you only pay when people click on the ad. When advertising with PPC, it is important to track your Continue Reading
Welcome to the World of Web Design So, you have a small business, and you know that you need a website, but you’re not sure where to begin. You need an expert in website design. What Is Website Design? Ancient Roman architect Marcus Vitruvius devised three principles for great architecture: Continue Reading
Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving a website’s visibility and ranking in search engine results in order to drive traffic to the site. While paid advertising campaigns can help a site gain more visitors, they also require a substantial Continue Reading
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