What Can Local SEO Do for My Business?
In order for your local business to be successful, your customers need to be able to find you. For example, if you own a restaurant, you want your customers to easily find your address, phone number, hours, and menu through a quick Google or Yelp search. The same applies to hotels, dentist offices, dry cleaners, or any other local business: you want to make it as easy as possible for people to find out where you are, what you do, when you’re open, and how they can contact you. This can be achieved through Local SEO (or Search Engine Optimization).
Local SEO can be complicated and requires diligence, but the results can bring a lot of traffic to your business. Here are some things you need to greatly improve your local rankings.
Consistent and Accurate Listing Information
The cornerstone of local SEO is ‘NAP’: the Name, Address, and Phone number of your business. Having these three pieces of information accurately listed on Google, Yelp, and other prominent local directories is of the utmost importance. If your phone number or address has changed, make updating it across multiple websites a priority.
A Clean, Mobile-Responsive Website
Along with NAP, a link to your website should be included on all local listings. Your website should be attractive, mobile-friendly, and easy to navigate. Having a cluttered and outdated site will negatively affect your rankings. Contact us today to discuss creating a new website.
- Regular & Relevant Blog Posts – Your website should include a blog that you regularly update with relevant, quality content. Even a polished website will fall in the rankings if it is not kept fresh with new content. Be sure to include keywords that you would like your business to be associated with.
- Quality Links – When creating content for your site, include links to legitimate and relevant sources. It will increase the credibility of your site in Google’s eyes.
Don’t be shy about asking your customers for Google reviews. For example, we ask all of the clients we work with for reviews. Not only does it look great to have positive reviews alongside your site information, it will favorably impact your local SEO Google rankings. Having a long list of positive reviews to display will be worth the effort. While Google is the most important, reviews on Yelp, Foursquare and other sites are very helpful too.
Social Media Presence
Creating profiles on Facebook, Instagram, Twitter, or Pinterest is a great way to increase your web presence and improve your local SEO. Accounts are easy and free to set up, and you can encourage customers to follow you by displaying the links on your website or inside your business. However, as with your website, be sure to post often with quality, relevant information. Simply having the account is not enough, as having a stagnant social media profile could do more harm than good.
These are just some of the many ways you can improve your local SEO. Contact JSMT Media to discuss your web design and SEO needs.