For seasonal businesses, the off-season can feel like a pause button. Leads slow down, phones get quiet, and it is tempting to pull back completely. But when you disappear, competitors move in and take your spot. We can stop that from happening.
What Industries Benefit the Most from Off-Season Digital Marketing?
Not every industry or business operates on a seasonal basis, but for the businesses that do, the return on investment is worth it. Some examples of industries that benefit the most from off-season digital marketing include:
- Home & Commercial services (such as roofing, paving, landscaping)
- Financial advisors
- Healthcare (and related services)
- Events and venues
By maintaining and expanding your online presence in the off-season, potential clients are likely to see your site and get hooked early.
Digital Marketing Strategies for the Off-Season
Whether you’re a small business or something bigger, it’s important to take advantage of off-season digital marketing. It helps you stay visible, build trust, and create a pipeline before peak season starts.
Strong Messaging and Visibility
In the off-season, potential clients are doing research. Use strong messaging, via tantalizing offers, appropriate website content, or bolstering your reputation by showing off positive reviews and successful projects, to lay the groundwork for success during the peak.
Using Google Ads for Seasonal Targeting
People still search for services during a business’s off-season. Whether they need something then, or are planning ahead for whatever work or service they need, it’s important to reach them.
A smart off-season Google Ads approach typically includes:
- Tighter geographic targeting and keyword themes
- Strong negatives and maintenance to filter out low-quality searches
- Landing pages built around one service and one intent
Additionally, if your services change depending on the season, we can help you create specific ad campaigns for them so that the jobs continue to roll in.
Invest in SEO While Your Competitors Sleep
SEO is rarely instant, which is why off-season is the perfect time to build, especially if your competition has dropped the ball with regular website or content updates. We usually focus on:
- Expanding and improving core service pages
- Publishing support content tied to real client questions
- Strengthening internal linking so key pages gain authority
- Fixing technical issues that impact speed, indexing, and UX
- Continuing Google Business Profile optimization with content and updates
If all goes well, by the time peak season arrives, you’ll have solidified your online presence while your competitors battle to break into the ranks.
Market to Past Clients and Leads
Some of the best opportunities for more business come from folks who are already familiar with you, your services, or brand. Off-season is the perfect time to reach out to those people since they already know and trust you.
Find Success Marketing Your Business in the Off-Season with Help Form JSMT Media
The off-season isn’t a time to relax: build the foundation now for success later. If you wait until peak season, it will already be too late. JSMT Media helps seasonal businesses use the slower months to maintain and grow their presence. If you want a plan that fits your market and your seasonality, contact JSMT Media today.
