JSMT Media Web + Digital Marketing Blog

Email Marketing 101

May 25, 2018 By JSMT Media Digital Marketing Team

What is Email Marketing? When a company sends out promotions, advertisements, or other calls to action via email, it is engaging in email marketing. Any email with this type of content can be considered email marketing, and the goal is usually to either reach new customers or to build and
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What Can Law Firm SEO Do for Your Practice?

March 28, 2018 By JSMT Media Digital Marketing Team

In the world of marketing, nothing beats the power of being found by organic search. Customers that find you in this way sought you out and are, on average, much higher quality leads. These are people that are looking to engage. So how do you entice this kind of client to connect with your law
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Do I Need an SSL Certificate?

March 9, 2018 By JSMT Media Digital Marketing Team

One of the most critical aspects of a website is how secure it is. Customers want to be assured that their data is safe and encrypted so that cyber criminals cannot get a peek at sensitive information. If you want visitors to your site to trust you with their information, the responsibility is
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Digital Marketing Trends in 2018

March 2, 2018 By JSMT Media Digital Marketing Team

Digital marketing is an ever-changing and expanding field, so it is important to make sure you know how best to navigate through the wide spectrum of options that are available and where the trends are heading. Digital marketing is an ongoing and evolving process, so it is good idea to make
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Simple Ways to Increase Your Website’s Conversion Rate

January 31, 2018 By JSMT Media Digital Marketing Team

What Is a Website’s Conversion Rate? In digital marketing, the conversion rate of a website is the ratio between all the visitors to the site and those visitors that carried out desirable actions like buying a product or signing up for a newsletter. Conversion rate optimization (CRO) is a
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How to Improve Your Internet Marketing Presence

January 31, 2018 By JSMT Media Digital Marketing Team

Today there are more ways than ever for businesses to market themselves, and many of the most active and lucrative markets reside on the internet. Internet marketing can be confusing because of just how many options are available. It is important to know what path is right for you and what to
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Helpful Tips for Website Security

January 23, 2018 By JSMT Media Digital Marketing Team

One of the most important features of any site is website security. As more people perform information transactions everyday, the more onus there is on websites to guarantee the safety of their visitors’ information. Even the slickest website will be unable to retain customers if they fail to
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Common Web Design Mistakes to Avoid

January 17, 2018 By JSMT Media Digital Marketing Team

As more and more people use computers and mobile devices to look for goods and services online, having a website for your business is more important than ever. Customers have a wide range of choices available to them, so your website needs to stand out from your competitors. To bring in new
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Web Design Trends for 2018

December 22, 2017 By JSMT Media Digital Marketing Team

Having a website for your business is an important part of staying competitive in your industry, but it isn’t enough to simply design a website and expect that to keep you relevant for a long period of time. Web design and digital marketing should be an ongoing process. As we go into 2018,
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Debunking Common WordPress Myths

October 27, 2017 By JSMT Media Digital Marketing Team

If you spend a lot of time on the internet, chances are you have at least a vague awareness of WordPress. You may not know much about it, but you’ve seen it mentioned here and there. Many people use WordPress to run simple blogs. This common practice has fooled people into thinking there isn’t
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Pay Per Click (PPC) Management FAQ

September 1, 2017 By JSMT Media Digital Marketing Team

PPC advertising (or Pay Per Click) is one of the most effective methods for drawing traffic to your website. Whereas search engine optimization, or SEO, takes time and patience, PPC advertising offers instant results. You can start showing up in search results for any keywords you want, as long
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How SEO Consulting Can Help Your Business

July 26, 2017 By JSMT Media Digital Marketing Team

Search Engine Optimization (SEO) is an essential component in making sure your digital marketing presence is constantly growing and getting stronger. Having a clean & well designed website is important, but is really just the beginning when it comes to your digital marketing strategy.
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Ecommerce Website Design Perfected

March 2, 2017 By JSMT Media Digital Marketing Team

Understanding the Basics of Ecommerce Websites One of the most common types of websites potential clients ask about are ecommerce sites. As consumers, many of us enjoy the wonders of ecommerce websites in action at places like Amazon, Ebay, and Fandango. Whether you sell physical or digital
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How to Respond to Negative Online Reviews

December 14, 2016 By JSMT Media Digital Marketing Team

How Should I Respond to Negative Online Reviews? In the digital age, online reviews are increasingly important to businesses, and customers know it. It is impossible to please everybody all the time, and sooner or later a disgruntled customer will post a negative review, or threaten to post one
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Why a WordPress Website Is Perfect for Your Business

November 21, 2016 By JSMT Media Digital Marketing Team

At JSMT Media, we specialize in making WordPress websites that are professional, mobile-responsive, SEO-friendly, and customizable. We never compromise on quality, and from our experience we have found that WordPress is by far the best platform for building most business websites. WordPress
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How Restaurant Web Design Can Impact Your Business

November 18, 2016 By JSMT Media Digital Marketing Team

Why Is Restaurant Web Design Important? As the internet continues to become the primary source of information for more and more people, it is more important than ever for a restaurant to have a website. If someone is going out to eat, the first thing they will likely do is search Google or Yelp
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Legal Marketing – Everything You Need to Know About Law Firm Marketing

October 11, 2016 By JSMT Media Digital Marketing Team

The legal industry is very competitive. No matter what branch of law you practice, such as family law, criminal law, or foreclosure law, you will have competitors in your area. The internet has become the average consumer’s primary means of finding legal help, so it is important to have a
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Questions to Ask When Picking an SEO Company

October 4, 2016 By JSMT Media Digital Marketing Team

If you are looking for an SEO company to increase your site’s visibility on Google and other search engines, there are some simple questions you can ask to help you decide if they are going to help or harm your business. What promises are they making? Here are some red flags to watch out for
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Choosing the Right Domain Name

September 1, 2016 By JSMT Media Digital Marketing Team

Tips for Picking a Domain Name Picking a domain name for your website is an important decision. Your domain name is how people are going to locate your business online, and can have a large effect on how potential customers, and search engines, view your site. Here are some things to consider
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Organic Search Results vs Paid Search Results

August 15, 2016 By JSMT Media Digital Marketing Team

The Difference Between Organic Search and Paid Search Results When search engines like Google or Bing return search results they display two types of results, organic and paid results. Organic search results are sometimes called natural search results and are much harder for your website to
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What Local SEO Means for Your Business

August 5, 2016 By JSMT Media Digital Marketing Team

What Can Local SEO Do for My Business? In order for your local business to be successful, your customers need to be able to find you. For example, if you own a restaurant, you want your customers to easily find your address, phone number, hours, and menu through a quick Google or Yelp search.
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Rise of the Mobile Friendly Website

July 14, 2016 By JSMT Media Digital Marketing Team

Mobile Headaches Stumbling onto a non-mobile-friendly website can be enormously frustrating. Smartphone users squint at tiny text and desperately zoom and scroll left and right in an attempt just to read the content. Buttons don’t work, calls to action are missed, and linking to these sites
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Do I Need a New Website for My Company or Business?

July 12, 2016 By JSMT Media Digital Marketing Team

In the digital age, a website is often your first introduction (and sometimes last) to new and potential clients. It is important to project the best image of your business, and your company’s website is no exception to this rule. Check out our list below to see if it’s time to refresh
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Online Marketing 101

June 2, 2016 By JSMT Media Digital Marketing Team

Online Marketing: Promoting Your Business on the Web The Internet has quickly become the foremost advertising and shopping platform in the world, and online marketing is more essential to your business now than it has ever been. For example, when someone wants to go to a restaurant with
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Why Is My Website Slow?

June 1, 2016 By JSMT Media Digital Marketing Team

Google PageSpeed Insights Is Your New Best Friend Before we proceed any further with the causes of slow loading websites, it’s important to know how your website is currently performing. Luckily for us, Google has created the perfect tool for analyzing web performance – Google PageSpeed
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Where Should I Buy My Website Domain Name From?

May 23, 2016 By JSMT Media Digital Marketing Team

Where Should I Buy a Domain Name for My Website? GoDaddy, HostGator, BlueHost, Tucows– there are literally a million different website domain name registrars to choose from when buying a domain name. As a web development company, every time we think we have dealt with them all, another
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Finding the Best WordPress Hosting

March 24, 2016 By JSMT Media Digital Marketing Team

Often forgotten and overlooked, hosting is one of the most important parts of any website. Choosing the right hosting company can literally make or break your website or SEO campaign. With a WordPress website, hosting becomes an even larger part of the equation. Security and speed are primary
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How Long Does It Take to See Results from an SEO Campaign?

December 10, 2015 By JSMT Media Digital Marketing Team

Understanding the SEO Ranking Timeline and Process “How long will it take to see results from my website’s SEO campaign?” is one of the most common questions that we get from clients who are new to search engine optimization. The short answer for a SEO ranking timeline is you should start to
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PPC Advertising (PPC) 101

September 1, 2015 By JSMT Media Digital Marketing Team

PPC Advertising: An Overview Pay per click (more commonly called PPC) is a form of internet advertising. Through PPC advertising, you can place ads on platforms like Google and Facebook, and you only pay when people click on the ad. When advertising with PPC, it is important to track your
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Website Design 101

August 17, 2015 By JSMT Media Digital Marketing Team

Welcome to the World of Web Design So, you have a small business, and you know that you need a website, but you’re not sure where to begin. You need an expert in website design. What Is Website Design? Ancient Roman architect Marcus Vitruvius devised three principles for great architecture:
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A Website Is a Smart Business Investment

August 12, 2015 By JSMT Media Digital Marketing Team

Are You Focused on Maintaining Your Business or Growing It? Any small business owner knows that running your own business is rewarding, but can also be stressful and time consuming. Often, you are forced to play many different roles in the day to day operations of running the business. Your
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Search Engine Optimization (SEO) 101

August 8, 2015 By JSMT Media Digital Marketing Team

Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving a website’s visibility and ranking in search engine results in order to drive traffic to the site. While paid advertising campaigns can help a site gain more visitors, they also require a substantial
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3 Benefits of Having a Website for Your Medical Practice

July 8, 2015 By JSMT Media Digital Marketing Team

Medical Website Design for Doctors and Medical Practice Groups We live in the internet age. If you are searching for a hot new restaurant or purchasing a TV, chances are you will turn to Google for help. According to NPR, more and more Americans are utilizing online research and reviews when
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A Website Is Your Digital Storefront

June 18, 2015 By JSMT Media Digital Marketing Team

Imagine Your Website as a Digital Storefront What is the purpose of any store or website? To attract new customers and makes sales. Just like your physical store or office, you need someone to manage many of the aspects of your digital storefront to be successful. Building Your Store –
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How Much Does a Website Cost?

June 1, 2015 By JSMT Media Digital Marketing Team

One of the most common questions our clients ask us during our free initial consultation is, “How much does a website cost?” The problem is there is no simple answer to this question. Asking, “How much does a website cost?” is similar to asking how much a car, boat or
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A Look at SEO: The Movie

May 21, 2018 By JSMT Media Digital Marketing Team

SEO: The Movie is a documentary about the origins of search engine optimization (SEO). It was produced by Ignite Visibility, a San Diego based digital marketing agency and is directed and narrated by their CEO and co-founder John Lincoln. The movie is a look at the history of SEO, from the 90s
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