JSMT Media

Web Design and Digital Marketing - New Jersey

JSMT Media Web + Digital Marketing Blog

JSMT Media Web + Digital Marketing Blog

Setting Ad Campaign Goals

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Whenever you are starting a complex endeavor like a new ad campaign, it helps to have an end goal in mind. This goal will inform you on what steps you should take and what exactly to expect out of your campaign if it is properly run. Doing this will help you and those assisting you […]

What Are Negative Keywords?

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When it comes to managing your Google ad campaign, your goal is to target the people searching for your product or service. However, it is also a smart idea to make sure your ads are only showing to people that actually want to engage with you. Say you sell baked goods and are running an […]

What Are Long Tail Keywords?

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When it comes to searching for something on the internet, think about how you word your search queries. For example, if you are searching for a chair for your computer desk, you are unlikely to search just “chair.” That will get you a lot of hits but it is much less likely to to show you what
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Email Marketing 101

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What is Email Marketing? When a company sends out promotions, advertisements, or other calls to action via email, it is engaging in email marketing. Any email with this type of content can be considered email marketing, and the goal is usually to either reach new customers or to build and
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What Can Law Firm SEO Do for Your Practice?

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In the world of marketing, nothing beats the power of being found by organic search. Customers that find you in this way sought you out and are, on average, much higher quality leads. These are people that are looking to engage. So how do you entice this kind of client to connect with your law
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Filed Under: SEO

Do I Need an SSL Certificate?

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One of the most critical aspects of a website is how secure it is. Customers want to be assured that their data is safe and encrypted so that cyber criminals cannot get a peek at sensitive information. If you want visitors to your site to trust you with their information, the responsibility is
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Digital Marketing Trends in 2018

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Digital marketing is an ever-changing and expanding field, so it is important to make sure you know how best to navigate through the wide spectrum of options that are available and where the trends are heading. Digital marketing is an ongoing and evolving process, so it is good idea to make
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Helpful Tips for Website Security

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One of the most important features of any site is website security. As more people perform information transactions everyday, the more onus there is on websites to guarantee the safety of their visitors’ information. Even the slickest website will be unable to retain customers if they fail to
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Common Web Design Mistakes to Avoid

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As more and more people use computers and mobile devices to look for goods and services online, having a website for your business is more important than ever. Customers have a wide range of choices available to them, so your website needs to stand out from your competitors. To bring in new
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Web Design Trends for 2018

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Having a website for your business is an important part of staying competitive in your industry, but it isn’t enough to simply design a website and expect that to keep you relevant for a long period of time. Web design and digital marketing should be an ongoing process. As we go into 2018,
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Debunking Common WordPress Myths

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If you spend a lot of time on the internet, chances are you have at least a vague awareness of WordPress (it’s also a core component of our web design process). You may not know much about it, but you’ve seen it mentioned here and there. Many people use WordPress to run simple blogs. This
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How SEO Consulting Can Help Your Business

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Search Engine Optimization (SEO) is an essential component in making sure your digital marketing presence is constantly growing and getting stronger. Having a clean & well designed website is important, but is really just the beginning when it comes to your digital marketing strategy.
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Filed Under: SEO

Ecommerce Website Design Perfected

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Understanding the Basics of Ecommerce Websites One of the most common types of websites potential clients ask about are ecommerce sites. As consumers, many of us enjoy the wonders of ecommerce websites in action at places like Amazon, Ebay, and Fandango. Whether you sell physical or digital
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Questions to Ask When Picking an SEO Company

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If you are looking for an SEO company to increase your site’s visibility on Google and other search engines, there are some simple questions you can ask to help you decide if they are going to help or harm your business. What promises are they making? Here are some red flags to watch out for
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Filed Under: SEO

Choosing the Right Domain Name

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Tips for Picking a Domain Name Picking a domain name for your website is an important decision. Your domain name is how people are going to locate your business online, and can have a large effect on how potential customers, and search engines, view your site. Here are some things to consider
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What Local SEO Means for Your Business

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What Can Local SEO Do for My Business? In order for your local business to be successful, your customers need to be able to find you. For example, if you own a restaurant, you want your customers to easily find your address, phone number, hours, and menu through a quick Google or Yelp search.
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Filed Under: SEO

Rise of the Mobile Friendly Website

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Mobile Headaches Stumbling onto a non-mobile-friendly website can be enormously frustrating. Smartphone users squint at tiny text and desperately zoom and scroll left and right in an attempt just to read the content. Buttons don’t work, calls to action are missed, and linking to these sites
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Online Marketing 101

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Online Marketing: Promoting Your Business on the Web The Internet has quickly become the foremost advertising and shopping platform in the world, and online marketing is more essential to your business now than it has ever been. For example, when someone wants to go to a restaurant with
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Why Is My Website Slow?

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Google PageSpeed Insights Is Your New Best Friend Before we proceed any further with the causes of slow loading websites, it’s important to know how your website is currently performing. Luckily for us, Google has created the perfect tool for analyzing web performance – Google PageSpeed
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Finding the Best WordPress Hosting

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Often forgotten and overlooked, hosting is one of the most important parts of any website.  Choosing the right hosting company can literally make or break your website or SEO campaign. With a WordPress website, hosting becomes an even larger part of the equation. Security and speed are primary
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Social Media Marketing 101

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Social Media Marketing: A Tricky Business Here’s the thing about social media marketing: social media users don’t love it. While we know that social media is a vast new frontier full of possibilities and opportunities for connecting and engaging with a business’s target market, we also know
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Website Design 101

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Welcome to the World of Web Design So, you have a small business, and you know that you need a website, but you’re not sure where to begin.  You need an expert in website design. What Is Website Design? Ancient Roman architect Marcus Vitruvius devised three principles for great architecture:
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A Website Is a Smart Business Investment

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Are You Focused on Maintaining Your Business or Growing It? Any small business owner knows that running your own business is rewarding, but can also be stressful and time consuming. Often, you are forced to play many different roles in the day to day operations of running the business. Your
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Search Engine Optimization (SEO) 101

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Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving a website’s visibility and ranking in search engine results in order to drive traffic to the site. While paid advertising campaigns can help a site gain more visitors, they also require a substantial
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A Website Is Your Digital Storefront

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Imagine Your Website as a Digital Storefront What is the purpose of any store or website? To attract new customers and makes sales. Just like your physical store or office, you need someone to manage many of the aspects of  your digital storefront to be successful. Building Your Store –
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How Much Does a Website Cost?

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One of the most common questions our clients ask us during our free initial web design consultation is, “How much does a website cost?” The problem is there is no simple answer to this question. Asking, “How much does a website cost?” is similar to asking how much a car,
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