Working with a web development company to redesign an existing website doesn’t have to be a stressful or overwhelming task. Use this website redesign checklist to easily navigate the process and quickly get things started.
Redesigning Your Website
A successful website redesign starts with a plan. Some of the most common indicators that your website needs a refresh include:
- Outdated visuals and graphics
- Poor user experience
- Low conversion rates
- Slow or buggy performance
- Broken site features
While a full redesign may suit larger budgets, smaller businesses can still benefit from strategic updates. Big or small, a site that performs well connects with users and drives results regardless of your industry.
The Planning Phase
A successful website redesign starts with a plan. Begin by reviewing your site’s Google Analytics traffic, bounce rates, and conversions. Research your competitors to see how your site stacks up, and make sure you understand your target audience’s needs. Finally, define clear goals for your site, such as boosting sales or a brand refresh, and decide whether you’ll do the work yourself or hire an experienced web design agency.
Using Best Practices for Web Design
Design plays a major role in how users interact with your site and how well it supports your business objectives. Using best practices for your site is a great way to achieve this:
- Prioritize the User: Build your layout around how visitors interact with your content.
- Design for Mobile: Most users are on smartphones, so start with the mobile experience.
- Quick & Responsive: Design should adjust seamlessly across all screen sizes.
- Readability: Clear hierarchy and clean typography make content easy to follow.
Following these principles is crucial for designing an attractive, functional, and effective tool for growing your business and reaching your goals.
Building Your Content Strategy
Developing a strong content strategy is one way for your newly redesigned site to reach its intended audience. All content you create should serve a clear purpose, support your business goals, and speak to your audience. Keep your website copy clear, concise, and focused on what users are looking for; good content is the bridge between design and results.
Strengthening Your SEO Efforts
No matter how good your site looks, it means nothing without strong, optimized SEO. Make sure your written content includes relevant keywords that reflect what your audience is searching for, incorporate alt text for images, and use detailed meta titles and descriptions. If you’re making any major changes to an existing site’s structure during the redesign, create a 301 redirect roadmap to preserve your rankings and avoid unwanted 404s.
Optimizing and Final Checks in Your Website Redesign Checklist
Before going live, take the time to review your site carefully and make sure everything is running smoothly. Use the website redesign checklist below to cover the essentials:
- Optimize for Mobile: Make sure your site looks and functions properly on all screen sizes.
- Check for Issues: Look for broken links, typos, formatting problems, and any layout inconsistencies.
- Test Functionality: Do forms, buttons, links, navigation, and other interactive elements work as intended?
- Feedback: Get fresh eyes on the site and make any final adjustments.
After launch, monitor performance regularly and adjust as needed based on traffic patterns, bounce rates, and conversions. Taking the time for these final checks will help set your new site up for long-term success.
Professional Web Design Services at JSMT Media
JSMT Media is New Jersey’s top-rated digital marketing agency. Specializing in web design, SEO, and Google Ads management, we work with businesses of all sizes to help them reach their audience and achieve their goals. From building a new website to improving SEO rankings or managing Google Ads campaigns, we deliver quality work with proven results. Contact us today.
