Google Ads gives businesses the power to reach potential customers through targeted digital advertising. At JSMT Media, we specialize in building and managing Google Ads campaigns that help our clients grow. Google offers several types of ads, and two of the most popular are Display and Search Ads. Understanding the difference between display vs. search ads and knowing which is best for your business is the first step towards achieving your goals.
What are Display Ads?
Google Display ads are visual advertisements that appear on the Google Display Network, which encompasses millions of websites, mobile apps, and Google-owned platforms like YouTube. These ads typically take the form of banners, images, or short videos. Display ads are an effective way to introduce your brand to new audiences and keep your brand in the minds of previous visitors.
What are Search Ads?
Google Search Ads are text-based advertisements that appear at the top of Google search results when users enter keywords related to your business. These ads are focused on user intent, meaning they reach individuals who are actively searching for a specific product or service. With Search Ads, you connect with potential customers right when they are most ready to take action.
Comparing Display vs. Search Ads
While both offer their own advantages, choosing between Display and Search depends on your business goals and what you’re trying to achieve. Understanding the unique strengths of Search and Display ads can help you choose the right strategy for your goals.
Pros of Display Ads:
- Boosts brand visibility across a wide range of websites and apps
- Engages users with images, videos, or animations
- Great for remarketing and brand recognition
Pros of Search Ads:
- Targets users with high intent to convert
- Delivers strong click-through and conversion rates
- Shows up directly in Google search results based on keywords
In other words, Display Ads are perfect for creating brand awareness and reaching a broad audience, while Search Ads are ideal for capturing demand and converting users who are ready to engage.
Choosing the Right Ads for Your Business
The right Google Ads strategy depends on what you want to achieve. If you’re looking to build awareness and reach a wide audience, Display Ads are a strong choice. If your goal is to generate leads or drive sales from people actively searching for your services, Search Ads will likely deliver stronger results. For many businesses, a mix of both helps maximize reach and performance throughout the customer journey.
Find Your Audience with JSMT Media’s Google Ads Management
JSMT Media is the leading digital marketing agency in New Jersey. As Google-certified partners, we have years of experience creating and managing successful Google Ads campaigns for businesses of all sizes. In addition to search and display ad campaigns, we also offer management for local service ads, expert web design, and effective search engine optimization services. At JSMT Media, we pride ourselves on delivering quality work with proven results. Contact us today to learn how we can help your business grow.
