PPC advertising (or Pay Per Click) is one of the most effective methods for drawing traffic to your website. Whereas search engine optimization, or SEO, takes time and patience, PPC advertising offers instant results. You can start showing up in search results for any keywords you want, as long as you are willing to pay for them. The downside is that if you don’t know what you’re doing, you could end up wasting a lot of money and opportunities by paying for clicks that aren’t relevant to your business. By hiring a professional digital marketing company, you can ensure that your budget won’t be wasted. Here are some common questions we get about our PPC management services.
- What is PPC advertising?
- How much does PPC cost?
- How high in the search results will my ad appear?
- When can I expect to see results?
- Which PPC advertising platform should I use?
- What are negative keywords?
- What is remarketing?
- How involved will I be in PPC management?
- How long does PPC management last? Is there a long term contract?
- What do your PPC management services include?
What Is PPC Advertising?
PPC is a form of internet advertising that allows you to place ads on platforms such as Google and Facebook, and you only pay when people click on the ad. The goal of PPC advertising is to determine who your ideal customers are and place ads where they are most likely to see them.
How Much Does PPC Cost?
The cost per click varies greatly depending on how broad or competitive the keyword you are hoping to appear for is. For example, targeting ‘NJ Attorney’ will be more expensive than targeting ‘Red Bank NJ Real Estate Attorney.’ The cost of PPC is ultimately up to you, and how much you are willing to spend on the keywords you want to appear for. PPC advertising should ultimately pay for itself with the sales that it generates.
How High in the Search Results Will My Ad Appear?
This depends on how much you money you bid on a particular keyword. A competitor who bids more on that keyword will appear higher. A PPC management company can determine which keywords are more valuable to you, and worth bidding more money on.
When Can I Expect to See Results?
With PPC advertising, you will start to see results as soon as the campaign begins. With proper PPC management, your results will continue to improve as we optimize your campaign based on our research.
Which PPC Advertising Platform Should I Use?
Google and Facebook are the two most important PPC platforms by far, and advertising on each offers different benefits. Depending on your business and its needs, you may use either Facebook PPC, Google PPC, or both. We can help you determine the best platform for your business.
What Are Negative Keywords?
Negative keywords are terms that don’t relate to your business, that you can exclude in order to target your audience more specifically. Using the previous example, if you are a real estate attorney, you don’t want to come up in Google searches for real estate agents and realtors. Knowing what negative keywords to avoid can be just as important as knowing what keywords to target.
What Is Remarketing?
Remarketing serves ads to people who have already visited your site. These customers are generally more likely to engage if they have already shown interest in what you are offering.
How Involved Will I Be in PPC Management?
You can be as involved in the PPC management process as you’d like. We have clients who work closely with us in planning their PPC strategies, and clients who let us handle it entirely. Either way, we will keep you updated on the campaign and its results.
How Long Does PPC Management Last? Is There a Long Term Contract?
A PPC campaign never truly ends, and it should not run on autopilot. The campaign should be closely watched by an NJ PPC management team, and adjusted and optimized based on the results. However, at JSMT Media we work with our clients on a monthly basis with no long term contracts.
What Do Your PPC Management Services Include?
All of our PPC management packages include:
- Keyword Research
- Competitor Research
- Market Analysis
- Unique Targeted Ads
- Custom Landing Pages
- Website Call-to-Action
- Google Analytics
- Click-Through Rates
- Contact Conversions
Contact JSMT Media today to learn more about our NJ PPC management services.