Paving and masonry contracting is a fiercely competitive industry. Getting the edge on your competition is key to standing out from the crowd, bringing in a flow of new clients from the towns you actually serve, and for the jobs you actually want.
Digital Marketing Ideas for Paving and Masonry Companies
Get started with a few digital marketing ideas to take advantage of while other contractors are taking it easy. Whether it’s the off-season or the busiest time of the year, these tips will help keep your business in the minds of potential clients, no matter the month.
A Website That Looks and Works Better Than Your Competition’s
A paving and masonry site should load fast, make your services obvious (driveways, patios, steps, retaining walls, walkways, repairs), and push a clear call to action: contacting you for an estimate, job, consultation, etc. More importantly, it needs to be better than your competition.
Additionally, using photos of projects, being clear about what areas you serve, and making sure that your positive reviews are clearly displayed are all important aspects of an effective site. JSMT Media can also help your pages stay up to date through maintenance and redesigns.
Reaching the Right Audience Through Local SEO Campaigns
For paving and masonry contractors, most work comes from nearby towns, so your marketing should reflect that with local targeting. For the strongest local SEO, you’ll need accurate service pages, blog posts written for real people, and an up-to-date Google Business Profile.
Active Google Ads Management to Get the Jobs You Actually Want
Google Ads is one of the fastest ways to generate paving and masonry leads because it targets people actively searching for your services. JSMT Media’s ad management services include:
- Targeting the exact services you want, like driveway replacement, paver patios, steps, retaining walls, or repairs.
- Showing ads only in the towns and counties you serve.
- Using dedicated landing pages designed to convert.
- Conversion tracking.
- Adjusting bids, keywords, and ad copy as needed.
- Utilizing Local Service Ads if they’re a good fit.
With our active Google Ads management services, JSMT Media can help you stay ahead of competitors vying for the same audience and also any curveballs Google might throw your way.
Build Trust to Stand Out From the Crowd
When people are searching for a local paving contractor, they are quick to make a judgment based on review ratings. Getting excellent Google reviews from satisfied customers is a powerful way to prove to Google and potential clients that your business is the best choice; encouraging people you’ve worked with to leave reviews is a great way to do this.
Stay Active in the Off-Season
Work may slow down in colder months, but your marketing should not. This is when many competitors step back, which creates an opportunity to move ahead.
Staying active allows you to:
- Improve rankings before demand increases
- Update your site with recent work
- Continue building reviews
- Prepare campaigns for the busy season
By the time demand picks up, your business is already positioned to capture it.
Pavers and Masons Choose JSMT Media for Effective Digital Marketing Year-Round
If you want more consistent estimate requests, better lead quality, and marketing you can actually track, JSMT Media can help. Get in touch with us to discuss your services, what areas you serve, and how we can help. The right digital marketing strategies can set you apart from your competition and keep clients calling throughout the year; if you think we’re the right fit for your business, get in touch today.
