1General Information2Google Ad Specifics Contact InformationName(Required) Company Name(Required) Email(Required) Preferred email for leads.Phone Number(Required) Preferred phone number for leads.General InformationServices or Products / DescriptionLocations You ServiceWho Are Your Primary Competitors?Description of Ideal ClientDo you offer any promotions, offers, or discounts?Overall Project Comments and Requests Ad Budget & ScheduleSetting an ad schedule is a great way to optimize a budget. Running your ads during peak days and times will help improve conversion rates. For example, if you are B2B it does not make sense to run ads late at night or on the weekends. It is also better to run ads during times when you can quickly respond back to inquiries.Monthly Ad Budget Days Monday Tuesday Wednesday Thursday Friday Saturday Sunday Time Early Morning 4am - 8am Morning 8am - 11am Afternoon 11am - 3pm Late Afternoon 3pm - 6pm Night 6pm - 10 pm Late Night 10pm - 4am Custom Custom HoursDemographicsNarrowing down demographic targeting can help reduce clicks from people who are less likely to convert. You want to exclude categories that fall outside of your normal or ideal customer type. Age 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Household Income Top 10% 11 - 20% 21 - 30% 31 - 40% 41 - 50% Lower 50% Gender Male Female Negative KeywordsWhat are search terms you don't want your ads to appear for? We have the ability to designate those terms as "negative keywords," meaning your ads will not show when a search includes them. An example would be a car wash wanting to designate "tools" as a negative because someone searching "car washing tools" probably isn’t looking for a car wash. We already have a comprehensive list of common negative keywords (such as "classes" or "free"), so your suggestions should be industry specific. We also do our own research for initial negative keywords to add, so don’t worry if you can’t think of many. As part of our ongoing management, we perform a weekly review of all of the search terms that have triggered your ad and determine additional negative keywords to add. This will greatly improve the quality of your clicks over time.Negative KeywordsCAPTCHA Δ
