Search Engine Optimization (SEO) Services
Search Engine Optimization (more commonly called SEO) is a critical part of digital marketing. SEO is the process of getting a website to organically rank higher in Google searches. We use proven SEO methods to improve your website’s standing in Google search results and make it more visible to potential customers.
Google is the largest and most influential search engine on the internet, and they stay that way by constantly updating their ranking algorithms. Having broken or poor-quality websites rank on the first page of search results hurts their users’ experience and tarnishes their reputation, so they find new ways to judge sites and rank them accordingly on a regular basis. When they examine a website, they ask questions such as:
- Is this website clean and easy to navigate?
- Is this site mobile-responsive, meaning it works properly on tablets and smartphones?
- Does this site have relevant, valuable content?
- Does this site have a profile of other respectable websites linking back to it?
- It this site regularly updated with new content, or is it stagnant?
An SEO-friendly site will meet all of these criteria. SEO is the process of making a website meet Google’s high standards of quality so that they will naturally rank it higher on their search results.
Our SEO Services
- Website Evaluation
Page speed and load time can have a major impact on SEO results. We evaluate your website from a web design perspective to ensure that your campaign has the foundational elements for success.
- Keyword Research
We research which keywords your customers are searching for on Google and how you compare to your competitors in those search results. This will help us identify any weaknesses in your current web presence.
- Content Creation
Once we have done this research, we will create quality, SEO-friendly content for your site to help improve your rankings for the desired keywords. We value input from our clients on what content their site needs.
- Backlink Campaign
A strong backlink profile, or list of sites that link back to your website, is an important part of SEO. Low-quality or irrelevant backlinks can hurt your site’s rankings, so we take steps to secure only legitimate links.
- Site Health Checks
We run various tests to identify any issues with your site that could affect its ranking potential, and correct them.
- Monthly Recaps
We will speak with you each month to discuss how your site is doing and how it can continue to improve. We believe that collaboration with our clients is an important part of a site’s success.
The JSMT Media Difference
SEO is not an overnight process; it takes time and careful planning. There is a right and a wrong way to do it, and we pride ourselves on doing it the right way. Google is smart, and trying to trick them with questionable SEO practices can hurt your ranking potential in the long run. That is why we only use safe, effective SEO methods sanctioned by Google. We are proud of our reputation and value honesty and transparency with our clients. If you already have an in-house design and marketing team, we offer SEO consulting services to check your progress and help steer your team in the right direction.