What Does Digital Marketing Include?
Digital marketing is an umbrella term that encompasses many areas, including:
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Google Remarketing
- Social Media Marketing
These individual aspects of digital marketing are all pieces of a larger puzzle. While your business may not utilize everything available within the world of digital marketing, your campaign will contain a mix of the areas which will draw the highest amount of qualified leads and visitors based on our research of your industry.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is an organic process which helps your website become visible and high-ranking in search engine results. Google, the dominant online search engine, is the largest marketing platform in the world. It is critical for your site to rank at the top of Google’s search engine results if you want web traffic. SEO is a cornerstone of most successful digital marketing campaigns, and includes methods such as:
- Keyword Research
- Content Creation
- Backlink Campaigns
- Site Health Checks
SEO is a process that takes time and careful planning. At JSMT Media, we believe that following correct, legitimate SEO methods from the beginning will have long-term positive effects.
Pay Per Click Advertising (PPC)
Through Pay Per Click Advertising (more commonly called PPC), you can place ads within Google search results and only pay when people click on the ad. Whereas SEO is more of a slow and steady process, PPC advertising produces more instant results. When advertising with PPC, it is important to track your conversion rate, or how many clicks translate into sales. PPC advertising should ultimately do more than just pay for itself with the sales that it generates. A well run PPC campaign can become a financial cornerstone of your business.
Google Remarketing can be a very powerful addition to a digital marketing campaign. It provides you with a rare opportunity to continue marketing to visitors long after they have left your website. Remarketing can greatly increase your traffic and conversions at a relatively low cost per click. While primary traffic to your site is achieved through other digital marketing methods, remarketing can complement those efforts by continuing the conversation.
Social Media Marketing
Social Media Marketing has become a critical part of digital marketing for many businesses. There are more prominent social media platforms now than ever before, and sending information out to customers with the push of a button has never been easier. However, all of this freedom can make it difficult for a new business to know where to start. At JSMT Media, we can help you identify where to focus your efforts, and how to reach your target audience effectively.
For example, we can create demographic-targeted ads for Facebook or Instagram and manage your overall campaign.
Expanded Digital Marketing
Beyond the four cornerstone elements of digital marketing (SEO, PPC, Remarketing, Social), there are plenty of other worthwhile endeavors to evaluate for your campaign, such as email marketing, public relations, and more.
We evaluate these different digital marketing options on a client by client basis to determine what is best to incorporate with your campaign. Determining what methods are best for your business is a critical first step in any successful digital marketing campaign.