SEO Services for Law Firms
In the world of online marketing, no industry is more competitive than the legal industry. Utlizing SEO to make sure online users see your website before your competitors is a crucial part of the online marketing puzzle. At JSMT Media, we place a focus on high quality SEO work on a monthly basis to get your website ranking near the top of Google and staying there. Our skilled SEO team uses all the tools and knowledge at our disposal to increase leads for all our law firm clients.
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Why SEO is Important For Law Firms
If you want to get ahead of competing law firms and increase leads from prospective clients, you are going to need to utilize SEO. The average consumer in the market for an attorney is going to start and end their research online, and high quality SEO can make sure they see you JSMT Media will make sure you are putting your best foot forward, providing law firm SEO that gets your site in front of the eyes of potential clients.. We have experience working with law firms that compete in extremely competitive practice areas, including family law, personal injury, employment discrimination, criminal defense, foreclosure, bankruptcy, and all substantive forms of civil litigation.
Google is the largest and most influential search engine on the internet, and they stay that way by constantly updating their ranking algorithms. Having broken or poor-quality websites rank on the first page of search results hurts their users’ experience and tarnishes their reputation, so they find new ways to judge sites and rank them accordingly on a regular basis. When they examine a website, they ask questions such as:
- Is this website clean and easy to navigate?
- Is this site mobile-responsive, meaning it works properly on tablets and smartphones?
- Does this site have relevant, valuable content?
- Does this site have a profile of other respectable websites linking back to it?
- It this site regularly updated with new content, or is it stagnant?
An SEO-friendly site will meet all of these criteria. SEO is the process of making a website meet Google’s high standards of quality so that they will naturally rank it higher on their search results.
JSMT Law Firm SEO Services
- Website Evaluation
Page speed and load time can have a major impact on SEO results. We evaluate your website from a web design perspective to ensure that your campaign has the foundational elements for success.
- Keyword Research
We research which keywords your customers are searching for on Google and how you compare to your competitors in those search results. This will help us identify any weaknesses in your current web presence.
- Content Creation
Once we have done this research, we will create quality, SEO-friendly content for your site to help improve your rankings for the desired keywords. We value input from our clients on what content their site needs.
- Backlink Campaign
A strong backlink profile, or list of sites that link back to your website, is an important part of SEO. Low-quality or irrelevant backlinks can hurt your site’s rankings, so we take steps to secure only legitimate links.
- Site Health Checks
We run various tests to identify any issues with your site that could affect its ranking potential, and correct them.
- Monthly Recaps
We will speak with you each month to discuss how your site is doing and how it can continue to improve. We believe that collaboration with our clients is an important part of a site’s success.
The JSMT Media Difference
SEO is not an overnight process; it takes time and careful planning. There is a right and a wrong way to do it, and we pride ourselves on doing it the right way. Google is smart, and trying to trick them with questionable SEO practices can hurt your ranking potential in the long run. That is why we only use safe, effective SEO methods sanctioned by Google. We are proud of our reputation and value honesty and transparency with our clients. If you already have an in-house design and marketing team, we offer SEO consulting services to check your progress and help steer your team in the right direction.