Demographic Targeting with Google Ads
Of the many tools Google Ads offers its users, demographic targeting is among the most powerful. Demographic targeting allows you to target, exclude, or adjust ad bids up or down around your desired audience. This level of control over your advertising campaign can allow you to find the right audience without wasting money on people who are unlikely to engage with your business.
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Benefits of Demographic Targeting
- Control Ad SpendingDemo targeting enables us to focus your ad spending on the groups most likely to engage with your business.
- Excluding DemographicsExcluding certain demographics allows your campaign to be more efficient and effective by avoiding people unlikely to convert.
- Variety of Targeting OptionsGoogle Ads lets us target, exclude and adjust bids based on age, gender, parental status and household income.
- Location and Device TargetingGoogle Ads has additional targeting options, allowing us to focus your ads on people in a geographic location or who show interest in a certain location. Device targeting lets us adjust bids to try and capture customers using certain devices like mobile phones or desktops.