Google Guarantee and Google Screened are two robust certifications designed to enhance the credibility of local businesses and professionals.
With Google Screened, businesses that pass a background check and a Google-conducted interview are awarded the Google Screened badge, which they can display on their website and Google My Business listing, signaling to potential clients that they meet Google’s quality and customer service standards. This verification covers certain professional service providers, each with their own screening criteria, including:
- Lawyers. Google will verify all active law licenses.
- Financial planners. Must pass background checks for the entire business, the business owner, and each individual planner.
- Real estate agents. Google will perform a license check.
- Child care and preschools. Google will perform a license check.
Google Guarantee is similar to Google Screened but with an added layer of financial protection for customers. To earn the Google Guaranteed badge, businesses undergo a similar background check and interview process, but must also have their location verified and agree to specific guidelines. This certification is especially compelling for service-based businesses such as plumbers and HVAC technicians. If a customer is dissatisfied with the service, they can file a claim with Google and potentially receive compensation up to $2000. Reimbursement is at Google’s discretion and may cover problems with the quality of work provided. They will not reimburse for cancellations, communication issues, future project add-ons, or property damage.
In essence, while both certifications elevate trust and credibility, Google Guarantee goes a step further by offering financial protection, making it an attractive option for businesses seeking to provide an extra sense of security to their clientele. Google Screened, with its focus on professional services, ensures that customers connect with thoroughly vetted experts. Both programs serve as powerful tools for businesses looking to distinguish themselves in a competitive market.
Am I Eligible for a ‘License verified by Google’ Badge?
Businesses in the health care industry are eligible for a ‘License verified by Google’ badge on their profile. This badge shows prospective clients that your health care services license has undergone a thorough verification process by Google. Eligible businesses include doctors, dentists, allergists, chiropractors, and other healthcare providers.
Requirements for this badge will vary depending on your practice area and the criteria set by your state’s medical board. Google’s standard verification will also need to be completed as well. Potential patients want to go to a provider they can trust, so this badge is absolutely worth getting if your practice is eligible.