Google Search Ads Management

There are around 2.3 million searches conducted every second on Google and most of those search pages will have ad results displayed on them. Google search ads can be an effective, cost-efficient way to drive quality traffic to your website. These ads are shown to people who are already searching for services or products relevant to your business, right when they are most primed to engage.

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Pay Per Click Advertising - JSMT Media

What JSMT Media Does for Your Search Ads Campaign

At JSMT Media, we handle everything related to your Google search ads campaign so that it can truly flourish. We will work to your specifications in designing ads and managing keyword groups. We will take care of the bidding process and use analytics and experience to make sure your campaign has a high Quality Score and shows useful and relevant ads to potential customers. JSMT Media will also keep you in the loop about the progress of your ad campaign with monthly updates and reports. If you have big plans for your business and need the expertise of a knowledgeable digital marketing agency, contact JSMT Media and put your plans into motion.

What Are Google Search Ads?

When someone inputs a search query into Google, they get taken to the relevant search engine results page (SERP). Usually, that SERP will have a block of paid ads above the organic links and another below them. These are Google search ads and they are part of the Google Search Network, a massive advertising platform with global reach that services over one billion users. With Google search ads you can harness the influence and reach of this vast network to promote your business, advertise services and sell products. And the best part is that you don’t pay unless someone clicks on your ad.

How Do Google Search Ads Work?

Google search ads use keywords chosen by you to determine what SERPs your ads will appear on and then a bidding system is used determine what position on the page your ad is placed in. There are two major factors behind which advertisements “win” the auction and get displayed on SERPs. The first is the bid amount. It is fairly obvious that the amount of money you are willing to spend per click determines whether your ad is placed and in what position on the page. Several factors affect the cost per click including:

Quality Score is the other major factor. Google wants relevant and useful ads to display on its network. After all, no one will click on a poorly thought out ad. The aspects of your advertisements that affect the Quality Score are:

These are not all of the aspects that affect the Quality Score, but making sure your ads perform well in the above mentioned aspects will help your score. A better Quality Score will not only lower the cost but it will also result in better exposure, increasing how often your ad is displayed and displaying it in better positions on the SERP.

Read More About Pay Per Click Advertising and Google Ads

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