Web Design Trends For Your New Business Website
Updated October 2021
Having a website for your business is a significant part of staying competitive in your industry, but it isn’t enough to simply design a website and expect the original design to keep you relevant for a long period. Web design should be an ongoing process since your website exists in an ever changing ecosystem. Styles and designs that may have looked modern last year, can quickly become outdated and stale. We’ll pinpoint some of the web design trends you should know to keep you ahead of the game. Staying on top of the latest design trends will help you stay relevant and attract more consumers.
High Quality Images and Bold Color Choices
Thanks to smartphones, everyone is now carrying an excellent camera with them at all times and viewing websites on the highest quality screens. This means that there is no excuse to have low-quality, poor resolution images anywhere on your website. It may seem obvious, but high-quality visuals with great images and bold, eye-catching color choices are a necessity. Your website’s visuals can enhance the overall user experience, making an impression that’s unforgettable. Even if you have a more minimalistic design, high quality images and bold color choices can make your site stand out from the competition.
Check out this example from Converse: their website features high resolution images and bold colors that pop out to catch the user’s attention. The design itself is clean, the perfect size, and showcases its newest shoe for users to see immediately.
When a user is scrolling through your site, they are in fact interacting with it. Interaction is a form of participation, so why not make it fun? Add scrolling transformations to bring your site to life, and give something unique to your users. The main point throughout all of these trends is to give your users something they will remember, and scrolling transformations are the perfect addition to making your site fun and engaging.
Get creative with the fonts you choose to use on your website. Stay true to your brand and the design you typically go for but don’t be afraid to try something new. For example, retro fonts are back in style and can be used for a variety of different brands. Larger text fonts are popular to use and can be really eye-catching. For more minimalistic brands, you can still get creative with your fonts.
Google Fonts has over 1,200 free, web-ready fonts available. This open-source font library is a great resource to help customize your website without sacrificing quality or performance. We encourage all of our web design clients to explore Google Fonts and find a typeface that matches their business’ unique personality.
Read our blog post: Graphic Designer’s Favorite Fonts
Prioritize a Mobile First Approach
Today, it’s increasingly common for someone’s primary device to be their smartphone or tablet. In fact, an estimated 60% of Google searches come from mobile devices. For this reason, it is important to prioritize a mobile first approach when designing a website. In other words, the mobile version of the website should be considered first during the design process. Simply having a mobile-responsive website that works on devices of all sizes is no longer enough. Factors like how fast your site loads, how easy it is to navigate on mobile, and how it lays out on mobile are more important than ever and should no longer be looked at as an afterthought.
Web Design Is Constantly Changing
Since the design trends are always evolving, it’s crucial that those who own websites stay up to date on the most recent trends. By updating your website here and there, your audience will never get bored, and your design will always stay in style.
If you are considering a web design project, be sure to keep these web design trends in mind. They will give you a leg up in the digital marketing world and put you a step above the competition. Contact JSMT Media today to discuss your web design project.