Search Engine Optimization (SEO)
Climb the Rankings
What is SEO?
Search engine optimization (SEO) service is marketing for the digital realm. SEO is an organic process by which websites are made visible and high-ranking in search engine results. Google, the dominant online search engine, is the largest marketing platform in the world. It is very important for your site to rank highly in Google’s search engine results if you want web traffic. Having a website is not enough–it has to be visible and easily accessible. High rankings for key search terms will directly increase your online presence and convert into sales.
To read more about SEO, check out our blog post on SEO 101.
SEO on a Budget
Just like real-world advertising, your budget in digital advertising will directly affect your return on investment; think of it as buying an advertisement in a newspaper versus buying a billboard.
Maintaining a website and growing an online presence is similar to running a second store; your monthly budget is going to be both the “employee” that runs your online store, and the marketing for that store. JSMT Media has had great success with SEO in NJ and beyond; we want to help your company’s online presence grow, and we understand that different companies have different marketing budgets. We are able to scale our month-to-month contracts to fit most budgets.
Step One: Getting to Know the Client
The first step that we take with new clients is an in-person consultation. We sit down with new clients to get to know them and their businesses and identify their needs and goals. We ask questions like, “What types of customers do you want to visit your site? What types of phone calls do you want to receive?
With this information, we can identify the market that we should target for each client.
Step Two: Getting to Know the Market
Once we’ve identified the target market, it’s time to do some major research. First, we investigate which keywords and search terms are most frequently used by our client’s target audience. Next, we perform competitor research and analysis to see how our client stacks up against the competition. Finally, we conduct marketplace analysis to determine any holes in the current market. With this information, we can let our clients know what their target audience is looking for, but not finding, so that they can step in and fill the gap.
Step Three: Putting Ideas into Action
Now that we are experts on our client’s individual, specific needs, we can begin to create new pages, blog posts, and landing pages with relevant, targeted content. This all-important quality content should boost our client’s ranking in Google’s search results, attract traffic to the site, and create a long-lasting online presence.
For information about all of our web design and development services, including security, maintenance, and hosting, click here.
Why JSMT Media?
There are a lot of SEO companies out there that do not provide the rigorous, continuous maintenance that is a hallmark of JSMT Media’s monthly plans. Some SEO companies make occasional small tweaks (for example, changing the title of a blog post), and consider their job done. At JSMT Media, we produce fresh, researched, relevant content for our clients every month.
Peace of Mind with JSMT
In the world of SEO, some behaviors are deemed “white hat” techniques (meaning, they are ethical approaches to SEO with lasting results), while others are “black hat” techniques (misleading, deceptive practices that get websites blocked, banned, and reduced in ranking by search engines). JSMT Media is dedicated to using white hat techniques to build our clients’ websites on a foundation of honest, valuable, long-lasting content.
With our detailed monthly reports, you’ll always know where your dollars are going. We are happy to sit down with our clients every month to go over these reports if they wish to discuss them in person. And with our month-to-month contract, you don’t have to worry about getting stuck with a service you no longer want (though, of course, we are confident that you will be satisfied with our results!)
All of our SEO Services Package Include:
- Google Keyword Research
- Competitor Analysis
- Market Analysis
- New Pages & Blog Posts
- Custom Landing Pages
- Directory Listings
- Google Analytics
- Google Webmaster Tools
- Google PageSpeed
- Live Website Backups
- Website Security Updates
- Website Backend Updates