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Website Design 101

August 17, 2015 by JSMT Media
Web Design

Welcome to the World of Web Design

So, you have a small business, and you know that you need a website, but you’re not sure where to begin.  You need an expert in website design.

What Is Website Design?

Ancient Roman architect Marcus Vitruvius devised three principles for great architecture: strength, functionality, and beauty. In the modern world of web design, we at JSMT Media, in Red Bank, NJ, take a similar approach to constructing websites. We believe that the best website design balances style and substance, so our clients’ websites are not only visually appealing, but also functional.

Beautiful Design Catches Eyes (and Customers)

A beautiful website is not only enjoyable to look at–it also makes a great first impression. The look of your website speaks for your business’s level of professionalism; a cheap design won’t help draw in potential customers. JSMT Media uses high-quality video, pictures, and graphics to capture the eyes of customers and visually communicate our clients’ vision and services.

Website Design with a Purpose

Your website’s style should get people scrolling and produce sales. A website that has clean design and easy-to-use features will smoothly transition visitors from the window-shopping phase into clicking, contacting, and connecting with you. JSMT Media designs websites with the end-user in mind, creating design with a purpose.

Mobile Responsiveness: The Wave of the Future

Nowadays, there are many types of devices from which visitors could be viewing your site. Whether your customers are using smartphones, tablets, or laptops, your mobile responsive website will adapt the size and shape of its content so the site always looks good and functions properly. Not all websites are created equal, and not all are mobile responsive. At JSMT Media, we prioritize mobile responsiveness to make sure that no technological glitches keep our clients’ websites from sealing the deal.

Search Engine Optimization (SEO) Increases Visibility

It’s easy for websites to get lost in the vast world of the internet. It doesn’t matter how beautiful and functional your website is, if it’s never seen. Websites that are SEO-ready are a step ahead of the game: a site that is search engine optimized will jump to the top of Google searches.

JSMT Media not only builds websites around an SEO framework, but also carefully researches what content drives searches, so that we can create Google-friendly content for our clients’ target audiences. From month to month, we update our clients on how their websites stack up against similar sites.

Your Business is Unique–Your Website Should Be, Too

Your website should reflect your individual style, highlight your business’s strengths, and address your target audience’s questions and concerns.

At JSMT Media, we create stunning, navigable sites that stand out and stand up against competition. We keep up on the latest technology to ensure that our clients reach potential customers and stay connected with established customers.

If you want our help creating adaptive, beautiful, and functional web design for your business, contact us.

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