Local Search Engine Optimization Services
Search Engine Optimization (more commonly called SEO) is a critical part of digital marketing. SEO is the process of getting a website to organically rank higher in Google searches. Traditional SEO services offer a variety of methods to boost a businesses online presence and increase the number of leads and sales they get through the internet.
It is important to note that not all businesses benefit from the same SEO methods. Case in point, an online retailer that is shipping products throughout the United States and internationally will benefit from casting a wide net with their e-commerce website. It doesn’t matter whether the person visiting their site is from New Jersey, California, or somewhere outside of the United States, because any of those people could be a potential customer.
However, not all businesses operate this way. Consider a local mechanic or walk-in urgent care facility. These locations rely on people within close proximity to buy their products and use their services, and individuals searching for these types of places outside of a specific area are not the people they should be trying to reach. This is where local SEO services can greatly benefit a small business with a local customer base.
Understanding Local SEO
Local SEO is a subset of traditional SEO with a more hyper localized approach to content and targeting. For some industries, local SEO is more important because of how their prospective clients interact with their business and Google during the research phase.
For example, If you are looking for an auto mechanic or walk-in urgent care, you are probably searching within a 5-10 mile radius of your home location. Ranking for towns and surrounding areas is probably more important than ranking for “auto mechanic NJ” or “urgent care NJ”.
Businesses That Benefit From Local SEO Services
There are many industries that would benefit from utilizing a local approach to SEO services. Targeting a keyword like “auto mechanic” is more difficult than “auto mechanic red bank nj” which will ultimately lead to more traffic on your website from the right people. Examples of industries that can benefit from using local SEO services include service based businesses such as mechanics, restaurants, HVAC services, landscapers, contractors, and small businesses, as well as law firms, real estate professionals, and medical facilities such as urgent care clinics and doctors offices.
For many of these businesses, a mix of traditional SEO methods and Local SEO methods can be the best way to maximize online interaction with the consumers they are hoping to target with their products and services.
How We Push Local SEO for Businesses
- Local Citations & NAP
One of the best ways to boost your local rankings is to get your website listed on local citation directories. It is also important to have ‘NAP’ (the Name, Address, and Phone number of your business) prominently displayed on your website and accurately listed on Google, Yelp, and other prominent local directories is of the utmost importance. If your phone number or address has changed, make updating it across multiple websites a priority.
- Location Based Content
If your services are tailored to a specific state, county, or town, creating specific location based content for your website is a great way to reach customers searching in your area. For example, if you own a bicycle repair shop in Red Bank, NJ, a 'Red Bank Bicycle Repair' page with information about what you offer will catch the attention of people searching Google for your services in your specific area.
- Social Media
JSMT Media can also integrate your business information into social media platforms to make sure consumers find you wherever they go on the internet. Maintaining a profile on sites like Yelp, Facebook, Houzz, Nextdoor, and other community and industry specific sites can help customers in your local area find you.
- Google My Business
Creating and maintaining a Google My Business profile is also incredibly important for helping local consumers find all the information they need about your business. Given that Google is the primary search engine used to search for information on the internet, having a Google My Business profile will immediately give you a leg up over competitors who don’t have an optimized profile. JSMT stays on top of the Google My Business profile for all our clients.
The JSMT Media Difference
Local SEO is not an overnight process; it takes time and careful planning. There is a right and a wrong way to do it, and we pride ourselves on doing it the right way. Google is smart, and trying to trick them with questionable Local SEO practices can hurt your ranking potential in the long run. That is why we only use safe, effective Local SEO methods sanctioned by Google. We are proud of our reputation and value honesty and transparency with our clients. If you already have an in-house design and marketing team, we offer SEO consulting services to check your progress and help steer your team in the right direction.